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Logo Preparation
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Logo Preparation

'Do It Yourself' or We Can Do It For You!

If You 'Do It Yourself': 

From a Graphic File: 

1. We highly recommend you begin with your logo in a vector-based format such as Adobe Illustrator; .ai and .eps are both acceptable. If you had your logo designed by a graphic designer, they should be able to provide you with a copy of your logo in this format. 

2. In your photo editing software, open the logo. If you are prompted to enter a size, do it now. If you don't like the result, close the file and reopen, entering a new size.

3. Sizing logos: on the web, smaller is often better. 

4. Save your logo as a .gif. 


This method will not produce the same sharp results as above, but may be practical in a pinch. 

1. Start with a good quality print of your logo, This could be from a letterhead or brochure, or a stat. Logos printed on smooth white paper will give better results. Logos on business cards are often too small to give you a good quality scan. 

2. Scan your logo with the photo editing program of your choice. 

3. Size your logo to no more than 225 pixels in either direction (recommended average picture sizes are in the 150 x 175 to 175 x 225 range). If you logo is long skinny, you may want to go up to 325 pixels in the long direction. 

4. Save your file: Generally speaking, logos and other graphics (charts, drawings, illustrations) are best saved as .gif's. You can keep the file size of your logo small (and therefore faster-loading) by reducing the number of colors in that file. When saving, experiment with how many colors are used in the final file. If your logo is flat red and blue, try saving at 8 to 16 colors.

Tips for Fast Downloads: 

Small picture files are extremely helpful in keeping the download time of your web fast. Sizing your photos at 72-100 pixels at a pixel size of 150 x 175 to 175 x 225 is a good start, but there is more you can do! Choosing your photos: Photos with a simple subject and a simple color range tend to be a 'smaller' in terms of file weight. As an example, a head shot photo of a person in plain shirt will be a 'smaller' file than if the person has on a flowered or plaid shirt. If you are shooting your own photos, set up shots with simple backgrounds and a minimum of foreground clutter. 

How Can I Tell What the File Size is on My Logo? 

Why does My Logo Look so Fuzzy? 

What's the Difference Between a .jpg and a .gif? 

Why do I Have to Save My Logo As .gif? 

Or We can Do It for You: 

Does all this sound like more than you want to do right now? Our charge for editing logos and graphics is $75 an hour; our speedy technicians can prepare 4-6 images per hour at this price and load them into your website. We highly recommend you send your logo in a vector-based format such as Adobe Illustrator; .ai and .eps are both acceptable. The size does not have to be large. Include Pantone colors where appropriate. Do NOT send Photoshop formats, such as .gif or .jpg for logos; these formats are for photos only. Send by email attachment to changes@electricstores.com, or send all graphics on a floppy disc, ZIP disk or CD to our office via snail mail. Include a SASE if your would like the files returned to you.

Contact us if you have any questions about logo preparation


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